UpAuto ... The Name

The name UpAuto originated when Michael Carmichael, the founder, was working to organize this new business. Everything Michael has done in his life, personally and professionally, is done with a level of focus and intensity that hones in on intersecting the maximum performance with the highest quality result.

UpAuto is not a traditional dealer group. UpAuto is a purpose-built business that focuses on driving growth and performance improvement at each dealership to benefit all stakeholders. To that end, Michael chose "Up" as a moniker to illustrate and represent the direction the company focuses on taking every operational aspect in the group's dealerships.